Same pages, same words, different impression. The AI rebuilds the visual treatment of your site — palette, type, spacing, imagery — and leaves the substance alone.
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"It needs to look better" is a real requirement, and it's separable from everything else. The visual layer of a website — its palette, typography, spacing rhythm and imagery treatment — can be replaced independently of its content and structure.
Type does most of the work
If you change one thing about how a site looks, change the typography. A clear scale — sizes that step distinctly, weights used to signal hierarchy, line height generous enough to read comfortably — accounts for more of the impression of quality than colour does.
Most dated sites have a compressed scale where a heading is only slightly larger than body text and everything sits too tight. Regenerating the page fixes that as a system rather than as a series of one-off adjustments.
Colour restraint over colour choice
Sites rarely look bad because the brand colour is wrong. They look bad because there are eleven colours, four of which are near-identical greys that entered the stylesheet at different times.
A refreshed visual layer reduces the palette to a working set — a background, a surface, a text colour, one accent — and applies it consistently. The brand colour survives; the accumulated near-duplicates don't.
Look, without touching content
Because the regeneration works from your live page, your headings and copy are carried through verbatim. You're changing how the words are presented, not the words.
That also makes the result easy to evaluate: the two versions say exactly the same thing, so any difference in how they feel is attributable to the visual layer.
Common questions
Can I keep my brand colours?
Yes — they're taken from your existing page. What changes is how many colours are in play and how consistently they're used.
Will my logo and imagery carry across?
Yes, images from the source page come with it. Their presentation — cropping, framing, spacing around them — is part of what gets refreshed.
Can I try more than one look?
Each run generates multiple variants, including a dark treatment, so comparing directions on your own content is the default rather than an extra step.
Does changing the look risk my SEO?
Not on its own. Rankings depend on content, headings, links and URLs — none of which a visual refresh changes.
Generate a few directions against your homepage and see which one your content suits.